Dateless Delivery that’s not actually dateless.

Understandable, as if called Sensible Delivery it wouldn’t attract anyone’s attention.

I find the approach very similar to the one described in Richard Sheridan’s book “Joy, Inc.”, regarding Menlo Software.

Quoting Robert Glass, I would add it’s “an honest view of software quality and how to achieve it, but not one that gives comfort to people seeking easy answers to difficult questions.”